It is important to not overlook branding, an essential step in the effective marketing of a law firm. Understanding who you are, who you want to serve, and how you want to deliver that message to the world is wildly important to the success of your firm’s marketing efforts. GNGF full-service clients tackle understanding their law firm brand as one of the initial steps of the marketing process. Learn from The Legal Marketing Academy trainers how to establish an effective law firm branding platform, and maintain consistent branding across all channels digitally.
1. Define Your Brand and Identify the Market
2. Your Firm’s Digital Footprint
3. Guest Speaker: Mike Whalen, Author of Lawyer Forward
4. Branding 201 w/ Mark Homer
5. Social Media w/ Kaylon Alexander
Bonus: Data Driven Client Profiles
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